Due to job losses or income changes, many families have been forced to make sacrifices in the preparation for the pandemic this year. To put it another way, many consumers have been cutting back on their spending. This decrease in spending is concerning for business owners. Nonetheless, if you plan ahead for the coming months, you should be able to outperform your competitors and attract more online traffic than before the pandemic. Increased web traffic is always beneficial to a company’s bottom line. More visitors can lead to increased brand awareness and customer loyalty, whether it results in sales or simply provides your marketing team with new leads to pursue.
When spending levels return to normal, you’ll be in a great position because of your increased awareness.
Here are five suggestions for increasing your website traffic this year.
- Email marketing
- Incorporating analytics into your marketing
- Improving your SEO
- Social media marketing
- Using industry trends
1. Start a Marketing Newsletter
Email marketing is an effective way to cultivate a loyal readership and keep in touch with your customers. To get repetitive traffic, send out email marketing newsletters.
You’ll be able to quickly direct traffic to your new blog posts and products by staying in touch with everyone from your most loyal returning customers to your interested new leads via email.
2. Check Analytics Using a WordPress Plugin
Keeping track of your website analytics is an excellent way to learn more about your website. The following are some examples of what analytic reports can show you:
- Where do the majority of your visitors originate from?
- How long they stay on your website?
- What are the pages they visit?
- How often they return to your site?
These types of statistics can help you figure out where your website is succeeding and where it is failing.
For example, you can get a sense of what type of content are most popular among your target audience by looking at your most popular blog posts.
3. Refine Your SEO
“What is SEO?” you might wonder. Search engine optimization (SEO) is an important part of website development.
When you optimize your website for search engines, it will start to show up in relevant searches, making it more likely for your target audience to find you and visit your site.
Although SEO encompasses a wide range of technical elements, there are a few quick fixes you can make to improve your website’s SEO in 2021:
- Make your SEO (meta) titles as short as possible to fit within Google's character limits.
- Double-check your SEO (meta) descriptions to ensure that visitors are drawn in by what they see on the search results page.
- Generate relevant keywords using Google's "People also search for" box.
- Build links and backlinks.
- Use SEO software to check the health of your website's SEO.
4. Optimize Your Social Media Marketing
Both SEO and email marketing are excellent traffic generators. You can, however, get traffic from social media. Integrate your website with Twitter, Instagram, Facebook, and other social media platforms to grow your social media following.
Here are a few social media strategies for connecting with your target audience:
- Use relevant hashtags;
- Connect with complementary business channels;
- Commit to your brand voice;
- Use multimedia, such as images or videos;
- Work with influencers.
5. Tap into Relevant Trends
In an increasingly competitive online sphere, keeping up with the latest trends is a great way to demonstrate to your customers that your company is trustworthy and knowledgeable about your industry.
Start by reading industry leaders’ blogs and following them on social media. Make time every day to keep up with the latest news and trends.
To become a more relevant voice for your customers, use this data to write timely blog posts, update your landing page copy, and create email newsletters.
The year 2021 is ideal for focusing extra attention on increasing web traffic to your website. Regardless of the pandemic, optimizing your company’s website can help you build a following of new customers as spending levels return to normal.
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